Over a cold San Miguel, an idea was proposed to me that involved a sort of revolving wallpaper advertisement on your phone. Much like the cheesy wallpaper images that come with your new Nokia, “Ad-Paper” would do something similar with advertising images—in a dynamic and creative manner. Its interesting, something for the near future. There are of course a number of technological barriers, which a certain MIT grad/McKinsey slugger is deftly solving, along with some friends of mine in HK. It may not be a dramatically revolutionary idea, but certainly one that if paired correctly, can be a potent form of direct advertisement.
As we are clearly seeing, the better-suited fighters in this mobile advertising 1.0 war will be the companies with the most dynamic offerings. A one-stop solution at this point in time, may be premature in a fledgling industry that has yet to be formed. There is very minimal structure and hardly any set barriers; it can go in many different directions. Lets see which group Ad-Paper can tie with.
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Jol-ly Jet-Set-Ting (adjective): Able or willing to move freely between industries, places of residences, and cultures while operating a business or businesses. Exuberant about life, adventure and challenge.
Classification
- A Decadent Life (7)
- Adventure (8)
- Community and The Environment (7)
- Mobility and The Industry (31)
- News and Interests (38)
- Rants (9)
- The Motoring World (13)
The Jolly Archives
JJ Recommends: (Motoring/Adventure)
JJ Recommends: (Mobile/Advertising)
Who is: The Jolly Jetsetter
The Jolly Jetsetter started as an excitable delinquent, who's attraction to trouble was second only to a passion for travel. Backpacking through 7 continents, living in Italy, the Philippines and the USA, he survived 3 years at a stodgy boarding school in Rhode Island before completing his undergraduate degree and starting his business in Boston.
After a stint in investment banking and more than a series of odd jobs (Bartender, Teacher, Chassis Repair Man, etc.) The Jolly Jetsetter took off for Asia, developing businesses and enjoying the entrepreneurial life. Working primarily on a plane, The Jolly Jetsetter keeps five offices (Beijing, Manila, Hong Kong, Davao, Rhode Island), engaged in four industries. Never one to keep still, he believes in starting new businesses and challenging the business norms ingrained in our professional lives.
Presently The Jolly Jetsetter is slaving away to develop a fully integrated and financially efficient Mobile Advertising platform. With this new order in advertising, traditional media will be forced to undergo a massive shift. The Jolly Jetsetter thinks this has been LONG overdue.
In what little down time the industry affords him, The Jolly Jetsetter is just as happy embarking on some ill-advised adventure and enjoying 'la dolce vita,' as he is fixing one of his antique cars (You may see him sitting behind the wheel of a 30 year old junker, smoking a cigar and enjoying a bourbon, as you fly by on the highway).
A licensed skydiver/scuba diver/rock climber, speed junkie and traveler. The Jolly Jetsetter also sits on the board of two foundations and is appalled at the lack of focus and concern on the state of education in the Philippines. We are capable of so much more. Maybe in time.
This blog is for those of us who take risks in life and enjoy in the pursuit of ones passions. May we all be Jolly Jetsetters!
After a stint in investment banking and more than a series of odd jobs (Bartender, Teacher, Chassis Repair Man, etc.) The Jolly Jetsetter took off for Asia, developing businesses and enjoying the entrepreneurial life. Working primarily on a plane, The Jolly Jetsetter keeps five offices (Beijing, Manila, Hong Kong, Davao, Rhode Island), engaged in four industries. Never one to keep still, he believes in starting new businesses and challenging the business norms ingrained in our professional lives.
Presently The Jolly Jetsetter is slaving away to develop a fully integrated and financially efficient Mobile Advertising platform. With this new order in advertising, traditional media will be forced to undergo a massive shift. The Jolly Jetsetter thinks this has been LONG overdue.
In what little down time the industry affords him, The Jolly Jetsetter is just as happy embarking on some ill-advised adventure and enjoying 'la dolce vita,' as he is fixing one of his antique cars (You may see him sitting behind the wheel of a 30 year old junker, smoking a cigar and enjoying a bourbon, as you fly by on the highway).
A licensed skydiver/scuba diver/rock climber, speed junkie and traveler. The Jolly Jetsetter also sits on the board of two foundations and is appalled at the lack of focus and concern on the state of education in the Philippines. We are capable of so much more. Maybe in time.
This blog is for those of us who take risks in life and enjoy in the pursuit of ones passions. May we all be Jolly Jetsetters!
- The Jolly Jetsetter
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