March 12, 2008

TRACKING BLOGS

Nielsen will be conducting research examining "the correlation between bloggers and the boxoffice."

http://www.hollywoodreporter.com/hr/content_display/news/e3ib8b5060e33b9624e538db7cb8376b0e3

Its about time that we had some numbers verifying the impact of bloggers, soon I would like to see the same research applied on many of Web 2.0 regular players. This will make it significantly more interesting for advertisers and VAS providers alike.

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