IMI Mobile has just launched “Ad-Ring” a fully integrated mobile advertising platform (they claim). It covers SMS, MMS Voice, WAP portal, Caller ring back tone, and Video streaming. It is an interesting offering that addresses (Vishwanath Alluri, IMImobile CEO):
“The increasingly complex needs that demand a highly flexible and intelligent platform.”
“That will allow our customers to initiate and manage consumer campaigns quickly and easily, taking full advantage of the highly targeted nature of mobile advertising.”
Ad-Ring is one of the many “Ads” that we see popping up these days (Ad-Tag, Ad-Phone being the other two). Much like Ad-Ring, Ad-Phone is developing an integrated mobile advertising platform. The services offered however, span across different advertising mediums (Online, Print Media, Mobile) rather than diversity within a medium. Regardless of the approach, these new services are targeting consumers that while easily accessible, are also easily distracted, fickle, and adept multitaskers. Advertisers looking to reach this growing demographic will need varying approaches to spreading their messages.
While I do feel that these creative individuals can do a little better when naming their companies. Formula = [Ad + Common Mobile Word = New Company Name]. Next up: Ad-Cell? Ad-SMS? The approach taken is the right one. Watch these "Ads," they are leading the way.