Google may still be battling for the 700 MHz C block spectrum that is currently at $3.42 Billion. This fits nicely with the latest Wired News article I just read
Entering the telecommunications industry in this manner can only assist them in their plan to dominate the online and mobile advertising industries. Interestingly, google is also experimenting barcodes that will be printed next to newspaper/magazine advertisements-- scannable by your mobile phone. This would direct you online to more information, coupons, etc.