

The Airbus A380 has taken flight and is currently in the process of delivery. However, they are operating in a market that has shifted. Fuel prices are up, EU (where most of the A380 parts are made) labor and manufacturing costs have skyrocketed and the Airline companies who would be in the market for an A380 are facing heavy competition from their low cost rivals. Boeing on the other hand has developed a jet with 20% more fuel savings a 10% improvement in operating economics, a design that works with the majority of airports in the world (The A380 needs a longer and reinforced runway, as well as different loading bridges) and is basically made of “plastic.” Best of all, the Dreamliner parts are outsourced to cheaper manufacturing markets. With the A350 still years away, Boeing’s Dreamliner can expect to corner the market for a good amount of time… so long as they can deliver.
You can tell I’m looking forward to trying out the Dreamliner. Its first delivery will be to All Nippon Airways, but I am sure it will be a popular choice for all the low cost carriers in Asia that I enjoy flying. It does not have the panache of those personal, First Class flying cabins being touted by Singapore Airlines and Emirates on their A380’s. However, for a frequent flyer like myself, if this Dreamliner can make my short haul flights a little more comfortable, a little more reasonable, then it’s a winner in my eyes!
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