My Starbucks Idea: A new social networking site that allows consumers to post ideas online. Similarly the Seatte based company will be able to inform consumers via their Ideas in Action blog. It is nice to see my favorite coffee company taking steps to improve their dismal performance through web 2.0, regardless how boring this whole plan of their sounds. I personally do not see why I would want to read the Starbucks blog, nor can I think of anything to post on the social networking site other than: 1) Lower your prices 2) Give me free internet 3) Pad your chairs. Maybe if I enter these comments a few hundred times it will hit home.
Recently Starbucks has been making some international changes. I have noticed in Shanghai that they are upgrading their coffee machines to one that will deliver a more uniformed taste. Of course, until this change is completed and the Baristas are trained, I am forced to keep bringing back my watered down latte for an extra shot of espresso (free of charge). I have also just read that Starbucks will go back to grinding coffee in their stores as it improves the aroma.
Well, being proactive is certainly better than sitting around and watching your share price drop.