August 06, 2008
THE EGG HAS HATCHED
EGG is an innovative company similar to Chikka, though facing fewer internal obstacles these days. Primarily a CP, this buyout must work out very nicely for them as the industry has been shrinking quite rapidly. It is not so much their fault as the fact that the market went in a different direction. The content required to entertain subscribers these days lies well beyond the traditional CP offerings of RBT's, News updates, Games, etc.
EGG's fate does not interest me as much as the deliberate move by Globe to expand its service offering by encouraging this buyout. Gerry Ablaza stated that: “globes strategy is to drive growth through expansion in adjacent spaces such as mobile content creation and distribution.” I think it is canny that he did not mention that this move by EGG has also opened up a number of possibilities for Globe to generate additional advertising revenue—the direction of the vast majority of mobile companies. With Globe acting as the content provider, developer, and telecommunications company, they are positioned to develop and support multiple platforms for their corporate clients.
I remember reading a few months ago about CURE and Mindshare and all the fantastic services that Smart was looking to offer its corporate consumers. Many months later, not much if anything at all has hit the market…I think that they are finding that it is quite difficult to merge the needs and expertise of content providers and advertising firms with what is best for Smart. There are just too any technologies, proprietary software and corporate clowns trying to protect their own little turf to the detriment of the whole. This move by Globe is the first right step in the industry and I would bank that many will soon follow. TELCO has realized that all of the billions they have spent on infrastructure and hardware, can be paid back much sooner with a little horizontal expansion. Who better to create and develop services for mobile consumers and corporate clients than the telecommunications company themselves?
On a side note, I briefly came across a discussion on WiMax the other evening. I'll need to do some digging around, but if WiMax does find itself implanted in major cities, how will telecommunications companies respond?
WiMax simply put, is WiFi on steroids, where broad areas like cities or countries are connected with high-speed Internet. Its been making some headway these days in the more technologically progressive countries-- even The Fort in Taguig! With Internet connection on demand and my road warrior of a Nokia Communicator linked to Skype, I would rarely need to make a traditional phone call. That is one less ultra Platinum globe and VIP China Mobile consumer to gouge. Think of the paradigm shift.